Why Cold Email Still Works in 2025
Cold email remains one of the most effective B2B outreach channels. The key difference is the quality of your lead data and the relevance of your message. Response rates can reach 5 to 15 percent with personalized, targeted outreach.
Setting Up Your Cold Email Infrastructure
- Dedicated sending domains: Never send cold emails from your primary domain.
- Warm-up period: 14-21 days before running campaigns at full volume.
- SPF, DKIM, and DMARC records: Essential for deliverability.
- Sending limits: Start with 20-30 emails/day per account.
Choosing Your Cold Email Platform
- Instantly.ai: Best for high-volume sending with unlimited accounts.
- Lemlist: Advanced personalization with images and liquid syntax.
- Smartlead: Multi-channel outreach (email, LinkedIn, SMS).
Writing Emails That Get Replies
- Subject line: Under 6 words with city or business type reference.
- Opening line: Reference something specific about their business.
- Value proposition: One clear sentence about outcomes.
- Call to action: Simple question like "Would a 10-minute call make sense?"
Follow-Up Sequences That Convert
Most responses come from the second or third follow-up. Set up 3-4 emails spaced 3-4 days apart with different angles.
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